OrganicAssistant.com
OrganicAssistant is an exciting new online database of organic products and their producers and retailers.
The site has been created by Graham Crisford and Waugh Communications has now been involved for over two years, from pre-launch planning to the official unveiling of the service in February 2007.
We undertook the media launch of the service, achieving coverage in a wide variety of relevant national media, from the Daily Mail to Which? Magazine to Farmers' Weekly and beyond.
OrganicAssistant.com meets the needs of a number of different and specific audiences: producers (farmers and manufacturers); purveyors (retailers and wholesalers); consumers. Each of these groups required a targeted campaign with a tailored message.
Since the successful launch Waugh Communications has continued working with Graham and his team to develop and refine the PR and marketing messages, through copywriting for brochures and direct mail, to penning introductions for the OrganicAssistant online forum.
Graham was kind enough to offer the following comment (without being invited to do so!): "I have been absolutely thrilled with the results you have achieved for us – they have been quite brilliant – you are obviously very good at what you do."
Thanks, Graham!
Click here to visit OrganicAssistant.com (This link will open in a new window).