Features
Getting your business into newspapers and magazines isn't just down to press releases and adverts. Some of the best exposure can come from supplying features to publications (including online).
To do this you harness your expertise in your field and apply it to an informative article that editors will be happy to publish. Sometimes the journalists come looking for pieces and you need to be ready to supply copy that they can use without much, if any, alteration.
Indeed, why wait for them to come looking. Waugh Communications can work with you to identify areas of your work that could make interesting editorial. We can then go looking for publications that could make use of it.
Such pieces require a degree of subtlety. They shouldn't read like an advert from your business. Instead they use your business as an example and include quotes from you and your staff - placing you as the experts on the topic.
Editorial is the best kind of advert. Don't miss the opportunities when they come along, or fail to look for them in the first place. When you know you've got experts in your corner you can grab the opportunities with both hands.
To find out more about how we can help you with features, don't hesitate to get in touch for a chat...