Ghost Writing
Whilst you might associate ghost writing with famous people getting someone else to write their auto-biography, it is also a tool widely used in business.
Publications often look for leaders and experts in the business world to provide columns and advisory articles on issues within their speciality. Similarly, you might have a need to place items in your name in internal communications or marketing material.
However, you might not have the time or the inclination to sit down and pen columns yourself. Waugh Communications can take the strain by putting together a piece in your name or that of one of your staff. A phone conversation or face-to-face meeting allows us to identify the issues and ideas you want to put across in your column or article. We then put it into words for you to approve or amend as necessary, before passing it on to the publisher.
With regular columns this becomes an organic process; the better we understand your business and the issues surrounding it, the less of your time will be required to put a piece together. Our expertise as journalists is in assimilating information quickly and writing it up accurately.
If this service might be of use to you, why not get in touch for an informal chat to see how we can help you out...