News Releases
Although not the only tool of public relations, news releases (often also called press releases) are one of its mainstays - a tried and tested way to get your news out to your audience.
A well crafted and properly targeted news release will grab the attention of journalists straight away and tell them all the important points about your business and its latest news. There is a way of writing them that journalists appreciate and which will encourage them to keep reading and, ultimately, use your story well.
Reasons for a news release could include:
- New contracts won
- New staff hired/existing staff promoted
- Significant business development
- A move to new premises
- Nominated for/winning awards
- Comment on industry developments or current news that affects your customers
- Charity work by your business or its employees
- Re-launched branding or website
- The list is endless...
Even if it's not a headline grabbing event, regular news snippets and announcements in relevant media (perhaps trade or local press) keeps up your profile in the minds of your customers, potential customers and partners.
Waugh Communications are experts in eye-catching, accurate and effectively circulated news releases that don't break the bank. Get in touch with us for an obligation-free chat.