What are we talking about here?
We're talking about the biggest conversation you've never had! Reaching your audience now goes way beyond getting the traditional media to write about you or broadcast an edited version of your comments. You now have direct access to your customers, opinion formers and the wide-range of switched-on, technology-aware journalists who have embraced social media.
This isn't just another marketing channel though (in fact, if you approach it like that your efforts may be doomed to failure). When you make the effort to become involved in online conversation you may be amazed at the new opportunities it brings in terms of social, business and even media relationships.
What does 'social media' mean?
It's a fairly loose term but, in essence, it refers to the many and varied online channels you can use to interact with, learn from and share with your customers, colleagues, business associates, the traditional media - in fact, think of a group and they're out there! Here's how Wikipedia defines social media.
The most obvious examples are Twitter and Facebook. You'll have heard of them. They're pretty simple to get started with, but there are ways and ways. You can do it well or you can be wasting your time. Worst of all, you could be harming your brand, product or reputation.
Properly understanding the medium and taking time to understand the best ways to engage will pay dividends.
We're all publishers and broadcasters now!
Traditional media still has an important place in the promotional mix, with a huge and immediate audience. Now though, we all have the tools to create and share our own message, whether by text, sound, picture or video. You never know what will spark the audiences' collective imagination!
When you're convinced, drop us an email, give us a call or get in touch through Twitter.